As a creative strategist, my work focuses on bringing clear thought, problem-solving and communication to projects in a range of industries. I build the content, systems and partnerships that bring big ideas to life.
Laura is an Auckland-based freelance consultant and writer.
After graduating with a BA in Philosophy and Modern Languages from the University of Oxford, Laura worked as a bid writer for New Zealand’s largest university, helping generate millions in government funding for student scholarships. Along the way, she harnessed the skills needed to build relationships, sell ideas, mobilise projects and enable people using language.
Since then, Laura has delivered international programmes and guided large scale initiatives with universities, government organisations and purpose-driven corporates internationally.
As someone who understands the importance of strategic planning focused messaging, Laura loves working with ideas-driven people.
Press & Publications
Laura in the media
Laura Cheftel from the 360 International team knows how valuable an overseas internship or exchange is for a global education.
Sometimes when plans get derailed, life works out for the better. Laura Cheftel did her undergraduate degree at Oxford, majoring in French and philosophy and taught in France for a year as part of it. She was offered a place on the Masters of International Education programme at Edinburgh University and was all geared up to go. But at the 11th hour, the young Aucklander’s funding fell through.
The latest news
New Zealand Funding Sources – Interactive Database
This interactive database contains information about over 230 funding opportunities and resources available to New Zealand business owners, organisations, artists, writers, musicians, performers, dancers, researchers,
3 unexpected tips for grant proposals that get funding (case study)
This case study covers the three key discoveries I made while working as a bid writer in the state sector. I share my process and
How can copywriting help your business?
Good copy is a core requirement for any leader, business or creator who wants their audience to care about what they have to say. “Like
What is a creative strategist, and why do you need one for your business?
This article covers what a creative strategist does, and how they can help your business.
We’ll start by getting some clarity on the role of strategy